“From now on I want everybody to put their efforts together and unite in finding a way to make superior vehicles."

                Kiichiro Toyoda---Founder of Toyota Motor Corporation, May 1939

Nothing is so good that it cannot be made better.

That is why we strive for constant improvement in everything we do. It is not a motto. Or a mission statement we hang on the wall and forget about. It is simply the way we do things. We have a word for it: 'kaizen'. It means 'continuous improvement' and it is the key principle that guides us in our pursuit of total quality.

What this means for you is that every time you get into the driving seat of a Scion and start the engine, you will experience a feeling of complete confidence. Confidence that comes from knowing that the car you are driving is designed and engineered with the very highest standards of quality and reliability in mind. For Scion, quality is not just a promise; it is a way of life.

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